HOOK. 🇯🇵 Your private intelligence officer for Japanese government procurement.
Japan’s government procurement is governed by strict WTO GPA compliance, with detailed technical specifications and rigorous quality standards enforced across every ministry and agency. JETRO publishes English-language tender notices, but the sheer volume and specificity make manual search impractical. Hook indexes and structures every listing so you find relevant opportunities in seconds.
Be the first to know when Hook opens its doors.
How Hook works.
Three steps between you and every Japanese government tender.
Ask in Plain English
Describe the contracts you want in plain language. Hook understands Japan’s procurement taxonomy — WTO-threshold tenders, ministry categories, and technical specification requirements.
Or perhaps: “Which agencies are looking for cybersecurity consultants?”
Hook Searches JETRO Tenders
Hook indexes JETRO’s tender database covering all central government ministries, independent administrative agencies, and designated public corporations that meet WTO GPA thresholds.
Japan’s government procurement portal publishes thousands of opportunities. Hook reads them all so you can read none.
Receive Structured Contract Data
You receive structured results with tender numbers, procuring ministries, estimated values in JPY, qualification requirements, and submission periods — formatted for compliance review.
Clean. Structured. Ready for your pipeline.
Ready to search JETRO tenders?
Join the Waitlist →Why Hook for Japan?
Standards Decoded
Japan’s tenders are specification-heavy. Hook parses technical requirements so you match capabilities to opportunities faster.
Always Current
Hook indexes JETRO tender notices continuously — every ministry and designated agency covered.
Plain English
Natural language search across Japan’s structured procurement notices. No Japanese bureaucratic terminology needed.
Export-Ready
Structured data with tender numbers, ministries, values in JPY, qualification criteria, and deadlines.
50+
Ministries & agencies
WTO GPA
Full compliance coverage
Seconds
Not hours to find tenders
JETRO
English tender notices
Who Hook is for.
IT Integrators
Find MIC, Digital Agency, and ministry IT modernisation tenders meeting WTO thresholds.
Medical Device Companies
Surface MHLW, national hospital, and health agency equipment procurement notices.
Defence & Aerospace
Track MOD and designated agency procurement for defence systems and aerospace components.
Frequently asked questions.
What is Hook? +
Hook is an AI-powered procurement search tool by Sell to State. It helps businesses find Japanese government tenders published through JETRO and the official gazette using natural language queries.
What is JETRO Tender Search? +
JETRO (Japan External Trade Organization) publishes English-language government procurement notices for tenders above WTO GPA thresholds. These cover central government ministries and designated agencies. Hook indexes this data for instant, intelligent search.
Who is Hook built for? +
International suppliers, IT systems integrators, defence and aerospace contractors, medical device companies, and consulting firms pursuing Japanese government contracts under WTO GPA provisions.
How much does Hook cost? +
JPY 30,000 per month, or JPY 300,000 per year. Join the waitlist to be notified when Hook launches for Japan.
What data does Hook cover? +
WTO GPA-threshold tenders published through JETRO: open tendering, selective tendering, and limited tendering from central government ministries, independent administrative agencies, and designated public corporations.
Can I use Hook as an MCP server? +
Yes. Hook provides an MCP interface for querying Japanese procurement data from AI assistants and developer environments.
Simple pricing.
Lock in early access pricing by joining the waitlist.
Get early access to Japanese procurement intelligence.
Join the waitlist. Be the first to search Japan’s government tenders with AI-powered natural language.