What's "Sell to State"? What's "Hook"?
Sell to State is the company. We build tools for businesses that sell to government — starting with ASEAN markets.
Hook is the product. An AI-powered search tool that indexes six national procurement portals — GeBIZ (Singapore), MyProcurement (Malaysia), INAPROC (Indonesia), Thai EGP, PhilGEPS (Philippines), and VNEPS (Vietnam) — and lets you search them all in plain English.
The domain is selltostate.com because that's what all our products are about: helping vendors navigate the process of selling to government. Hook is the first product. It won't be the last.
The Company
Sell to State
Legal entity, domain owner, product builder
The Product
Hook
AI procurement search for ASEAN markets
Why we built this.
Government procurement is a multi-billion dollar market hiding in plain sight. ASEAN governments publish thousands of contracts every week — but the portals are terrible, the languages are different, and most vendors find out about opportunities too late, if at all.
The typical B2G sales team in Singapore checks GeBIZ manually two or three times a week. In Malaysia, they hire a procurement agent. In Indonesia, they have someone dedicated to monitoring 600+ LPSE portals. In Thailand and Vietnam, most international firms don't even try because they can't read the portals.
That's not a competitive market. That's just whoever has the most staff checking portals more often than their competitors.
Hook changes the math. One search, six portals, in English, in seconds. The same intelligence advantage — for any vendor willing to try, not just the ones with local staff everywhere.
Our mission
Make government contract discovery as easy as a Google search. For everyone. In every language.
6
ASEAN portals indexed
2,000+
Government agencies
800+
Vendors on waitlist
1
Search bar
The problem we solve.
Without Hook
- Six portals, six logins, six different interfaces
- Thai, Vietnamese, and Indonesian portals publish in local languages only
- Keyword search misses tenders framed in buyer language
- Indonesia has 600+ LPSE portals across 34 provinces
- Singapore's GoBusiness alert service shut down in 2025
- Hours of daily manual searching to stay current
- Miss a tender closing date, miss the whole opportunity
With Hook
- One search bar across all six ASEAN portals
- Search in English — Hook handles translation
- Natural language queries surface semantically relevant tenders
- Continuous indexing — every notice, amendment, and award
- Structured output ready for CRM or pipeline import
- New tender alerts within minutes of posting
- Answers in seconds, not hours
Six countries. One tool.
Built by people who've felt the pain.
Sell to State is a Singapore-based team building tools for businesses that sell to government. We've seen firsthand how much time B2G sales teams waste on manual portal checking — and how many contracts they miss because of it.
Hook is built to be the tool we wished existed. Simple enough for a BD manager to use daily. Powerful enough for a developer to build on top of. Priced for ASEAN SMBs, not global enterprise software budgets.
We also build Beton — open source revenue intelligence — and Inspector, an open-source procurement data tool.